Privacy policy

Privacy Policy

Last updated: October 18, 2026

At Strumly, your privacy matters to us. We are committed to protecting your personal information and providing a safe, transparent, and enjoyable shopping experience.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, purchase our products, or interact with our services.

By using our website, you acknowledge that you have been informed of the practices described in this policy.

1. Information We Collect

To provide you with a smooth and personalized shopping experience, we may collect certain information when you browse our website, place an order, create an account, or contact us.

This information may include:

  • Personal details: Your name, email address, phone number, billing address, and shipping address.

  • Order information: Products purchased, order history, payment confirmations, and delivery details.

  • Payment information: Information necessary to process transactions securely through our payment providers.

  • Account information: Login details, saved preferences, and account settings, where applicable.

  • Website activity: Pages visited, products viewed, shopping cart activity, and interactions with our website.

  • Device information: Browser type, IP address, device identifiers, and other technical information.

  • Customer communication: Messages, inquiries, feedback, and requests submitted to our support team.

We only collect and process personal information where there is an appropriate purpose and lawful basis for doing so.

2. How We Use Your Information

We use your information to operate our store, fulfill your purchases, improve our services, and provide reliable customer support.

Specifically, we may use your information to:

  • Process and fulfill your orders.

  • Arrange shipping and provide delivery updates.

  • Send order confirmations and important purchase notifications.

  • Respond to questions and customer service requests.

  • Manage customer accounts and preferences.

  • Improve website functionality and the shopping experience.

  • Recommend relevant products and offers.

  • Send marketing communications where permitted by law.

  • Detect and prevent fraud, unauthorized activity, and security threats.

  • Comply with applicable legal and regulatory obligations.

We aim to use your information responsibly and only for legitimate business purposes.

3. Our Legal Basis for Processing Information

Where applicable under data protection laws, including the General Data Protection Regulation (GDPR), we process personal information based on one or more of the following legal grounds:

Contractual necessity: To process your purchases, deliver products, and provide services you request.

Legitimate interests: To operate and improve our business, respond to customers, and maintain the security of our services, where those interests are not overridden by your rights.

Legal obligations: To comply with applicable tax, accounting, consumer protection, and other legal requirements.

Your consent: Where required, such as for certain marketing communications, cookies, and personalized advertising.

You may withdraw your consent at any time where consent is the legal basis for processing.

4. Payments and Transaction Security

We work with trusted payment service providers to process transactions securely.

When you make a purchase, the information required to authorize and complete your payment is handled through the relevant payment systems.

We receive the transaction information necessary to confirm payment, manage your order, and provide customer support.

Payment providers may process your information according to their own privacy and security policies.

5. Cookies and Website Technologies

Like most online stores, Strumly uses cookies and similar technologies to support website functionality and improve your shopping experience.

These technologies may help us:

  • Remember your shopping cart and preferences.

  • Keep the website functioning correctly.

  • Understand how visitors interact with our store.

  • Improve website performance and navigation.

  • Measure advertising effectiveness.

  • Deliver relevant advertising where permitted.

Some cookies are necessary for the website to function. Others, such as analytics and advertising cookies, may require your consent depending on your location.

You can manage your preferences through our cookie settings, where available, or through your browser settings.

Disabling certain cookies may affect some website features.

6. Marketing and Communications

With your consent or where otherwise permitted by applicable law, we may send occasional emails or messages about new products, special offers, promotions, and Strumly updates.

Our goal is to provide relevant information rather than unnecessary messages.

You can unsubscribe from promotional emails at any time by following the unsubscribe link included in those messages.

Even if you unsubscribe, we may still contact you regarding orders, deliveries, account security, or important service-related matters.

7. Sharing Information With Trusted Partners

To operate our online store and deliver your orders efficiently, we work with carefully selected third-party service providers.

These may include:

  • Website hosting and e-commerce technology providers, including Shopify.

  • Secure payment processors.

  • Shipping and delivery companies.

  • Customer service and communication platforms.

  • Website analytics and security providers.

  • Advertising and marketing partners.

These providers may process information necessary to perform their services. Certain providers may also process information for their own purposes, as explained in their respective privacy policies.

Our store uses Shopify's e-commerce infrastructure, which may process information to provide, secure, and improve its services, including certain features involving customer interactions across participating stores.

You can find additional information in Shopify's Customer Privacy Policy.

We may also disclose information where required by law, to protect our legitimate rights, or in connection with a business transfer or restructuring.

We do not sell customer contact lists to third parties for independent marketing.

8. Protecting Your Information

We take the security of your personal information seriously.

We use appropriate technical and organizational measures, together with trusted service providers, to help protect information against unauthorized access, loss, misuse, or disclosure.

However, no online system or method of electronic transmission can guarantee absolute security.

We encourage customers to protect their login credentials and avoid sharing sensitive information through unsecured communication channels.

9. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

The retention period may depend on factors such as:

  • Completing and managing orders.

  • Maintaining customer accounts.

  • Providing support and handling disputes.

  • Meeting accounting, tax, and legal requirements.

  • Preventing fraud and protecting our business.

When information is no longer required, we will delete or anonymize it where appropriate and legally permitted.

10. Your Privacy Rights

Depending on your location and applicable privacy laws, you may have the right to:

  • Access your information: Request a copy of the personal information we hold about you.

  • Correct your information: Ask us to update inaccurate or incomplete personal details.

  • Request deletion: Ask us to delete your personal information, subject to applicable legal requirements.

  • Restrict processing: Request limitations on how certain information is used.

  • Object to processing: Object to certain uses of your personal information, including direct marketing.

  • Data portability: Request your personal information in a structured, commonly used format where applicable.

  • Withdraw consent: Withdraw previously granted consent where our processing relies on it.

To exercise any of these rights, please contact us at info@strumly.com.

We may need to verify your identity before completing certain requests to protect your personal information.

We will respond within the timeframes required by applicable law. Exercising your privacy rights will not result in discriminatory treatment.

11. International Data Transfers

Some of our trusted technology and service partners may process or store personal information outside your country of residence.

Where international transfers are subject to legal restrictions, we rely on appropriate safeguards as required by applicable law.

These may include adequacy decisions, recognized contractual safeguards such as the European Commission's Standard Contractual Clauses, or other lawful transfer mechanisms.

12. External Websites

Our website may contain links to third-party websites, services, or social media platforms.

These external services operate independently and may have their own privacy policies and data-handling practices.

We encourage you to review their policies before sharing personal information.

Strumly is not responsible for the privacy or security practices of websites we do not control.

13. Children's Privacy

Our website is intended for a general audience and is not specifically directed at children.

We do not knowingly collect personal information from children in circumstances where doing so would violate applicable law.

If you believe that a child has provided personal information to us without the necessary authorization, please contact us so we can review the situation and take appropriate action.

14. Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect changes in our business practices, services, technology, or legal obligations.

When updates are made, we will publish the revised policy on this page and update the date at the top.

Where required by law, we will provide additional notice of significant changes.

We encourage you to review this page periodically to stay informed about how we protect your information.

15. Questions, Concerns, or Complaints

If you have questions about this Privacy Policy, your personal information, or how your data is handled, our team is happy to help.

Strumly Customer Support

Email: info@strumly.com

Postal address: Oudebaan 35, 2640 Mortsel, Belgium

For applicable data protection laws, Strumly is the controller of the personal information described in this policy.

If you are dissatisfied with how your personal information has been handled, you may contact us using the details above.

You may also have the right to lodge a complaint with your local data protection authority, including the Belgian Data Protection Authority or another competent authority in the European Economic Area.


Your trust matters to us.

At Strumly, we believe shopping online should feel simple, secure, and enjoyable. We are committed to respecting your privacy while helping you make the most of your musical journey.

Thank you for being part of Strumly.